Marketing & Advertising

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup

Digital marketing is a method that comes with measurable results. All kinds of statistics are available related to the campaigns. Each type of method comes with pertinent numbers that helps in better understanding the campaign. With methods like including pay per click advertising, email marketing, and social media, one can understand the results. The most

Digital online marketing is the most vital part of online marketing, which makes use of online and web-based digital technology like mobile phones, computers, and other electronic media and platforms to advertise services and products. In today’s highly competitive world, every company is competing with each other to earn maximum sales and visibility. Every business

When you advertise your business, you need something called a USP. A USP is your unique selling proposition and it tells a prospect why they should do business with you instead of everybody else. This is the one thing that will separate you from all of the “me too” businesses in your niche. In all

The Internet advertising offers promotional edge to the advertisers. As a matter of fact, advertising comes in helpful in gaining an identity in the target market. This standing or rapport so created, make the brands well perceived and purchased in the market. There arises a need of solutions from an online advertising company that can

Mobile marketing is definitely a growing and important advertising practice, one that will produce demonstrable outcomes. Mobile marketing can be an extremely interactive and individualized communication channel, and it has an effective and instantaneous effect. It could be either push-based which means communication such as SMS and alerts delivered to mobiles. In enables you to

With your business fan page up and running on Facebook you will be ready to do business. You might have even launched ads to watch those who “like” your page grow. Even putting social plugins to work from your website you likely saw an increase in traffic and conversions. With these strategies in place you

The current state of Marketing is such that the need for change and “New Models” are desperately needed. The trouble is the “New Models” will not prove to be financially sustainable without substantially changing the way advertising and media services are organised. The first thing we must do to start to tackle the problem is

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice

One of the more popular methods to generate traffic to an affiliate marketing web site or sale page is by using pay per click (PPC) advertisement. PPC advertising can be both a long term and a short term strategy. The reason for this is because you can control your online marketing campaign at will. The

Our business is our business, none of your business. Yeah, lots of memes have been created over it. But in real world, your business matters a lot for others, and why not? Business is about trading between two people, whether B2B or B2C. Okay, not going to bother you by telling what is business and

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by wandering around, they have to be called and attracted by the products. This is when

Ever wonder what advertising or marketing tool will get the most bang for the buck? When it comes to catching people’s attention, drawing them into the message and being exposed to a large area at one time, banner stands are on top of the list and stand out from the crowd. The average retractable roll

While reviewing the Advertising Specialty Institute (ASI) Special Report, The Power of Promotional Products (Q4 of 2008), we came across a stat that moved us, one that can have a big impact on turning the US economy around, today: “Of the major media channels for marketing a business or brand (outside of billboards), the Cost

When it comes to promoting your website, you will want to do all kinds of marketing strategies. One such strategy that you can use to get traffic back to your website is vehicle advertising. I see a lot business owners in my city using this technique all the time. Some of the designs are good,