Marketing & Advertising

Our business is our business, none of your business. Yeah, lots of memes have been created over it. But in real world, your business matters a lot for others, and why not? Business is about trading between two people, whether B2B or B2C. Okay, not going to bother you by telling what is business and […]

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by wandering around, they have to be called and attracted by the products. This is when

Ever wonder what advertising or marketing tool will get the most bang for the buck? When it comes to catching people’s attention, drawing them into the message and being exposed to a large area at one time, banner stands are on top of the list and stand out from the crowd. The average retractable roll

While reviewing the Advertising Specialty Institute (ASI) Special Report, The Power of Promotional Products (Q4 of 2008), we came across a stat that moved us, one that can have a big impact on turning the US economy around, today: “Of the major media channels for marketing a business or brand (outside of billboards), the Cost

When it comes to promoting your website, you will want to do all kinds of marketing strategies. One such strategy that you can use to get traffic back to your website is vehicle advertising. I see a lot business owners in my city using this technique all the time. Some of the designs are good,

Are you planning your eBook Internet marketing strategy or are planning to do so soon? Planning a strategy to market your ebooks requires a lot of careful thought and decision-making to ensure that your eBook campaign is a success. Writing an eBook takes a lot of hard work, and you will want to make sure

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google Ads, Google Marketing Platform, and Google Ad Manager are

There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the offering all the way down

When website owners are looking for a proven to work strategy to get relevant visitors to their sites, they usually face the question; should they use CPP or CPA advertising methods? Indeed, the growth of CPA marketing companies show that that type of traffic and lead generation does pay off long term, and there are

Target Groups- No fitness advertising campaign will ever be successful without a proper marketing plan or structure. It is imperative to identify who the users of your product or service will be and advertise in the format most accessible and alluring to the target audience. If the products or services are for a specific group

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities. So, grab your inspector’s hat and let’s play Sherlock Holmes for just a moment. We’re going to

These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more effective. An excellent method of

The pondering time she comes. Have you ever wondered if advertising copy is still king… you know the big kahuna of advertising… the apple of the marketing eye? Heck, with all the modern “marketing devices” we have today, you may be wondering if copy is even relevant these days. Let’s dive in and take a

Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series of articles is

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate