Marketing & Advertising

Are you planning your eBook Internet marketing strategy or are planning to do so soon? Planning a strategy to market your ebooks requires a lot of careful thought and decision-making to ensure that your eBook campaign is a success. Writing an eBook takes a lot of hard work, and you will want to make sure

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google Ads, Google Marketing Platform, and Google Ad Manager are

There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the offering all the way down

When website owners are looking for a proven to work strategy to get relevant visitors to their sites, they usually face the question; should they use CPP or CPA advertising methods? Indeed, the growth of CPA marketing companies show that that type of traffic and lead generation does pay off long term, and there are

Target Groups- No fitness advertising campaign will ever be successful without a proper marketing plan or structure. It is imperative to identify who the users of your product or service will be and advertise in the format most accessible and alluring to the target audience. If the products or services are for a specific group

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities. So, grab your inspector’s hat and let’s play Sherlock Holmes for just a moment. We’re going to

These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more effective. An excellent method of

The pondering time she comes. Have you ever wondered if advertising copy is still king… you know the big kahuna of advertising… the apple of the marketing eye? Heck, with all the modern “marketing devices” we have today, you may be wondering if copy is even relevant these days. Let’s dive in and take a

Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series of articles is

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate

In today’s economy, it is easy to justify making cutbacks. With so many companies hard up for cash, finding areas to cut corners seems like the right approach. Statistics show that when companies look to cut down costs, marketing and advertising are among the first to receive a smaller budget. This is not always the

It’s true that most forms of advertising are suitable for big businesses only. Since big companies don’t have any budgetary constraint, they can easily invest some serious money into any kind of advertising and realize their goals easily. Things are not that smooth for those entities that lack budget as they can’t enjoy privileges available

There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are a few examples of why. PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They need to be hand delivered, which shows effort and care on the part of

The only hope: let’s go back to its roots. The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising