Marketing & Advertising

In today’s economy, it is easy to justify making cutbacks. With so many companies hard up for cash, finding areas to cut corners seems like the right approach. Statistics show that when companies look to cut down costs, marketing and advertising are among the first to receive a smaller budget. This is not always the […]

It’s true that most forms of advertising are suitable for big businesses only. Since big companies don’t have any budgetary constraint, they can easily invest some serious money into any kind of advertising and realize their goals easily. Things are not that smooth for those entities that lack budget as they can’t enjoy privileges available

There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are a few examples of why. PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They need to be hand delivered, which shows effort and care on the part of

The only hope: let’s go back to its roots. The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising

It’s been a confusing task for brands to choose between content marketing and native advertisement. However, there is a famous quote stated by Seth Godin, “Content Marketing is all the marketing that left.” Users prefer and love the nicely written content. Research says that 45% consumers find sponsored content more relevant advertising than others. If

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes

Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding. Brands do not grow overnight. They require marketing

With consistent development in technology the entire process of conducting business has altered. Setting up a business is no more end of the task as a myriad of other work follows it. Business without proper advertising is simply of no use. To reach the targeted audience, it is crucial to make proper marketing and advertising

Ever want to show your friends a great find when your out shopping at a store but have no way of sharing the store and item other then to tell them about it when you get home. With the Internet, it’s a much easier process because with Facebook, there is the Facebook Like Button. This

Frequently sellers insist that their agents put ads in the local paper. Is this means of advertising still legit? While newspapers are still running For Sale and Open House ads in the paper, these sections are not what they used to be a few years ago. Buyers just aren’t utilizing the newspaper classifieds like they

There’s two major ways to advertise online, one is using paid advertising programs and the other one is using free advertising platforms. The idea is to send targeted internet traffic to an offer in order to get responses and feedback from interested prospects. Paid Advertising Paid advertising can come in different forms but the most

Most of us make mistakes in our marketing now and then. I’ve done things with my own marketing and advertising that I would never advise a client to do. Sometimes I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense