Marketing & Advertising

It’s been a confusing task for brands to choose between content marketing and native advertisement. However, there is a famous quote stated by Seth Godin, “Content Marketing is all the marketing that left.” Users prefer and love the nicely written content. Research says that 45% consumers find sponsored content more relevant advertising than others. If

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes

Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding. Brands do not grow overnight. They require marketing

With consistent development in technology the entire process of conducting business has altered. Setting up a business is no more end of the task as a myriad of other work follows it. Business without proper advertising is simply of no use. To reach the targeted audience, it is crucial to make proper marketing and advertising

Ever want to show your friends a great find when your out shopping at a store but have no way of sharing the store and item other then to tell them about it when you get home. With the Internet, it’s a much easier process because with Facebook, there is the Facebook Like Button. This

Frequently sellers insist that their agents put ads in the local paper. Is this means of advertising still legit? While newspapers are still running For Sale and Open House ads in the paper, these sections are not what they used to be a few years ago. Buyers just aren’t utilizing the newspaper classifieds like they

There’s two major ways to advertise online, one is using paid advertising programs and the other one is using free advertising platforms. The idea is to send targeted internet traffic to an offer in order to get responses and feedback from interested prospects. Paid Advertising Paid advertising can come in different forms but the most

Most of us make mistakes in our marketing now and then. I’ve done things with my own marketing and advertising that I would never advise a client to do. Sometimes I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense

Affiliate Marketing The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant’s website, in order to generate larger sales. These advertisers who are typically known as affiliates are paid on the basis of either performance measure or

In this article, we’ll take a closer look at a few of the basic Internet marketing strategies such as banner ads, message board/forum posting, and email marketing to describe how each can quickly cross the line from clever advertising to spam. This is important because while a clever, well-planted Internet marketing campaign can help to

I’ve been selling ads for the famous annual military book, the West Point Bugle Notes, for at least 16 years (that’s since 1995 or before). Selling ads for this publication has been a thorn in my side since I first accepted the job and, until this year, has been a source of annual dread. This

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order

After going through the effort of writing your ebook, the next step comes to develop an eBook marketing strategy and carry it out to market your work. No doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your venture. If content