Marketing & Advertising

Affiliate Marketing The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant’s website, in order to generate larger sales. These advertisers who are typically known as affiliates are paid on the basis of either performance measure or […]

In this article, we’ll take a closer look at a few of the basic Internet marketing strategies such as banner ads, message board/forum posting, and email marketing to describe how each can quickly cross the line from clever advertising to spam. This is important because while a clever, well-planted Internet marketing campaign can help to

I’ve been selling ads for the famous annual military book, the West Point Bugle Notes, for at least 16 years (that’s since 1995 or before). Selling ads for this publication has been a thorn in my side since I first accepted the job and, until this year, has been a source of annual dread. This

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order

After going through the effort of writing your ebook, the next step comes to develop an eBook marketing strategy and carry it out to market your work. No doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your venture. If content

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We are now in the digital world where technology shapes the way we live. Brands are not immune to changes brought forward by constant advancements in the technology. Take for instance, the norms of marketing have completely changed with digital taking precedence over traditional. From mobile to social to e-mail to content, the routes of

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P’s o Product o Pricing o Place o Promotion The last section – Promotion is what we mean when we say you

Marketing is the only source to tell the targeted audience about your brand and product. For each type of industry whether its cosmetic industry, sports equipment industry, or fantasy sports platform, marketing is necessary. All the fantasy sports platforms in India have started their preparation for the 14th edition of IPL. IPL 2021 is a

Advertisement and Marketing are often considered to be similar. Though, both, advertising and marketing, are very important aspect for any business, but they are different from each other. One needs to understand the very thin line drawn between advertising and marketing. The knowledge about the difference between advertising and marketing helps the business to grow

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of new clients is a whole

You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many options available to you, and some of them will be better suited for your particular

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing. Small business owners, local business

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the

Have You Ever Succeed Online? I see throughout the Internet individuals suggesting to make large amounts of cash from amongst among one of the most around day web marketing and advertising or MLM program. Each of these earnings situations is often dreadful. In an equal strategy, generally make your feelings exist as you obtain your