Marketing & Advertising

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We are now in the digital world where technology shapes the way we live. Brands are not immune to changes brought forward by constant advancements in the technology. Take for instance, the norms of marketing have completely changed with digital taking precedence over traditional. From mobile to social to e-mail to content, the routes of

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P’s o Product o Pricing o Place o Promotion The last section – Promotion is what we mean when we say you

Marketing is the only source to tell the targeted audience about your brand and product. For each type of industry whether its cosmetic industry, sports equipment industry, or fantasy sports platform, marketing is necessary. All the fantasy sports platforms in India have started their preparation for the 14th edition of IPL. IPL 2021 is a

Advertisement and Marketing are often considered to be similar. Though, both, advertising and marketing, are very important aspect for any business, but they are different from each other. One needs to understand the very thin line drawn between advertising and marketing. The knowledge about the difference between advertising and marketing helps the business to grow

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of new clients is a whole

You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many options available to you, and some of them will be better suited for your particular

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing. Small business owners, local business

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the

Have You Ever Succeed Online? I see throughout the Internet individuals suggesting to make large amounts of cash from amongst among one of the most around day web marketing and advertising or MLM program. Each of these earnings situations is often dreadful. In an equal strategy, generally make your feelings exist as you obtain your

Dear Forward-Thinking Acupuncturist, Many acupuncturists and most small businesses for that matter, don’t get the kind of results they want in with their ads due to the lack of knowledge they have about marketing and advertising. There are some relatively common mistakes acupuncturists do when designing and posting an advertisement. One of the big down

One of the biggest fads on the Internet is for people to share videos. You can be certain that anybody active on social media understands the value of getting their content to their targeted audience. Knowing what others think about video marketing is essential in the era of Internet marketing. But wait, there’s more! There’s

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific

The World Wide Web has proven to be an extremely successful platform for businesses to thrive and make millions. Almost every second business is turning to the online world, lured by better profits and greater reach. Considered to be one of the most potent marketing weapons, the Internet is suited to businesses of all kinds,

Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them.