Marketing & Advertising

Marketing & Advertising

Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package

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3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The kind of campaigns that move the customer on

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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever. There are more social media posts, tweets, and pins and less time than ever to view them. Essentially you’re going to be paying more money for fewer eyeballs on your print persuasion or your radio or TV ads than ever

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