As companies over the world continue to develop mobile marketing platforms, the reach into countries such as Canada can be felt more significantly. Multi-channel messaging and marketing solutions continue to have an impact on the global economy. The more mobile devices that world citizens acquire, the greater the need for access to data, information and resources that provide products and services they require.
It has become very common for the U.S. and other countries to make available their popular and effective reseller programs to Canada. This provides technology and support services for business partners that desire to price, brand and offer their specific mobile multi-channel marketing and texting solutions to local Canadian businesses of all types. Cities such as Toronto, for example, have seen a rise in their economies as a result of this very effective and immediate type of advertising.
As an increased number of Canadian companies continue to adopt mobile marketing strategies as credible advertising platforms, businesses in the region seek to harness everything that the latest digital and mobile advertising technologies offer in order to keep at the forefront of a competitive market, in a challenging world wide economy.
Many firms are offering training, support and training along with reseller programs, to assist Canada’s businesses with creating the highest impact mobile campaigns for multi-channels, which have shown to boost revenues through increased response rates.
According to an IAB Canada 2011 Mobile Survey, the 2010 net Canadian mobile revenue has grown rapidly against each annual base, beginning at $1.1 million in 2006 and has risen over 93% during 2009, with $52.1 Million for 2010. For the year 2011, Canada’s mobile advertising revenues are expected to grow at a rate of 57%, to approximately $82 million.
The concentration of mobile advertising revenues includes 82% of the total net reported marketing revenues during 2010. This revenue concentration has been fairly stable over the past four years, ranging in 2006 from 79% to 82% during 2010.
Behind the overall 93% increase in Canadian spending for 2010 was a 105% growth rate for mobile ad revenues, year on year, driven primarily by mobile search, to $17.1 million which was up by 154%. Mobile display and sponsorship was at $15.6 million, an increase of 206% over the 2009 year. With this growth pattern, it is clear that Canada’s mobile marketing campaigns will continue to impact revenue far into the future.
